Landways International Brings Visitors to Bulgaria's Rose Festival Every Year Since 2016

For nearly a decade, Landways International has proudly introduced travelers to one of Bulgaria's most beautiful and fragrant traditions—the Rose Festival in Kazanlak. Since 2016, we have been organizing annual group tours that allow visitors to experience the heart of Bulgaria's famous Rose Valley during the country's most celebrated floral event.

An Authentic Rose Harvest Experience

The day begins with an unforgettable visit to the beautiful Damascena Ethnographic Complex, where our guests are immersed in the traditions of Bulgarian rose cultivation. Participants step into the fragrant rose fields to hand-pick fresh Rosa Damascena blossoms, just as local harvesters have done for generations. This activity offers not only wonderful photo opportunities but also a genuine connection to one of Bulgaria's most treasured agricultural traditions.

Discovering the Magic of Rose Products

Following the rose-picking experience, guests visit the Damascena rose processing plant, where they learn how millions of delicate rose petals are transformed into Bulgaria's world-famous rose oil and rose water. Expert guides explain the traditional distillation process and present a variety of natural products made from Bulgarian roses, including:

• Pure Bulgarian rose oil

• Natural rose water

• Rose-based cosmetics

• Essential oils

• Fragrant souvenirs and gifts

Visitors gain a deeper appreciation for why Bulgarian rose oil is often called "liquid gold" and remains one of the country's most valuable natural products.

The Spectacular Rose Festival Parade

After exploring the rose heritage of the region, the groups continue to Kazanlak city center to enjoy the highlight of the festival—the magnificent Rose Parade.

The streets come alive with:

• Traditional Bulgarian folk music and dancing

• Colorfully decorated floats

• Performers in national costumes

• The crowning and procession of the Rose Queen

• Thousands of smiling visitors celebrating together

The festive atmosphere makes this one of Bulgaria's most memorable cultural events and a favorite experience among our guests.

Building Cultural Connections Since 2016

Over the years, Landways International has welcomed numerous groups to Bulgaria's Rose Festival, creating lasting memories. The combination of authentic traditions, breathtaking scenery, and warm Bulgarian hospitality has made this tour one of our most popular seasonal programs.